Bloom– SuperStay Velvet Lipstick

Soft-matte colour. Clean comfort. Long-lasting wear.

BLOOM – a bright spring pink lipstick. Fresh, modern, and uplifting with a soft matte finish.

Details

What is it?
A long-wearing, soft-matte lipstick infused with nourishing natural oils and skin-loving actives. Designed for all-day colour with a velvety finish that feels smooth, never dry.

What does it do?
Delivers bold pigment in a single swipe while treating your lips with every wear. This formula glides on smoothly, wears evenly, and gives a soft-focus finish that stays put—without cracking or flaking.

What makes it so special?
Infused with hyaluronic acid, Australian jojoba oil, and shea butter, this lipstick hydrates and protects while you wear it. Clean-formulated, high-performance, and paraben-free—with a subtle natural vanilla aroma.

Clean. Vegan. Cruelty-free. Proudly Australian owned.

Which shade, product, or routine is right for you?

Reach out to us here—we’re always happy to help you find your perfect match.

Similar shades you might love

If you love soft, easy-to-wear pinks like Bloom, try these:

• Fresh – A creamy cool-toned pink lipstick with a soft matte finish
• French Toast – A warm neutral beige-pink with a touch of rosy depth
• Dusky – A soft dusty pink gloss for a dewy, everyday glow

← Back to all Alit's lipsticks  |  All SuperStay Velvet Lipsticks

How to apply

• Apply directly to clean, dry lips for high-impact colour.
• For a blurred, lived-in look, dab gently with fingertips or a lip brush.
• To enhance longevity, pair with our Finale Mattifying Finish Powder pressed lightly over lips.

Pro tips

• Exfoliate and hydrate your lips beforehand for the smoothest finish.
• For extra definition, trace lips with a clean brush before filling in.

Ingredients

Hero natural ingredients
Shea Butter – Rich in fatty acids to soften and smooth.
Australian Jojoba Oil – Lightweight moisture that mimics the skin’s natural balance.
Hyaluronic Acid – Helps to attract and retain hydration for plumper-looking lips.
Natural Vanilla Extract (Vanillin) – Adds a subtle, comforting aroma.

Ingredients list
Pentaerythrityl Tetraisostearate, Hydrogenated Polyisobutene, Ozokerite, Diisostearyl Malate, Natural Plant Esters, Soft-Focus Silicone, Polyethylene, Vegan Beeswax, Candelilla Wax*, Shea Butter*, Jojoba Oil*, Phenoxyethanol, Caprylyl Glycol, Hyaluronic Acid, Plant-Derived Emulsifier, Natural Vanilla Extract.

*Denotes natural or plant-based ingredients.
May contain: Mica, Titanium Dioxide, Iron Oxides, and approved colour pigments for high-performance colour.